Consumer Website Behavior | Tableau Exchange

Consumer Website Behavior

by The Information Lab


The Accelerator for Customer Website Behavior provides different views of consumer actions and trends on a retailer’s website. It provides details on from where customer visits originate–and when–as well as the different devices that customers are using to interact with the website.

The overview dashboard provides a broad picture of website activity, showing where the traffic and orders are coming from, and when. You can then dive deeper to see the customer’s journey through the funnel and where people drop along that journey. The Devices dashboard shows you how customer behavior differs over time by device type–and how it impacts your business–so that you can tailor your web browsing experience to enable the outcomes that you desire for your business.

You can connect with The Information Lab directly to find out how our consultants can help you with your own web analytics.

Answer Key Business Questions

  • How can we describe our web traffic in terms of geography, devices, channels, weekday and by hour?
  • When is our peak usage?
  • Which devices are having poorly performing conversion rates?
  • Where in the funnel of web-traffic are we losing the most customers?
  • How can we characterize the different behaviors of different device types?

Monitor and Improve KPIs

  • Visits
  • Orders
  • Revenue
  • Conversion rate
  • Cart abandonment rate

Required Data Attributes

  • Channel (string)
  • Orders by Channel (int)
  • Revenue by Channel( float)
  • Visits by Channel (int)
  • Funnel (string)
  • Country Funnel (string)
  • Device Type (string)
  • Cart abandonment rate (float)
  • Conversion rate (float)
  • Orders (int)
  • Revenue (float)
  • Visits (int)


Supports data mapping


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