Paid Media Analysis | Tableau Exchange

Paid Media Analysis

by Keyrus

Description

The Paid Media Analysis Accelerator shows marketing leaders the results from their campaigns: you can see impressions, clicks, and conversions by campaign type—as well as by specific campaign—to understand ROI for each dollar spent.

Keyrus' short video shows you how to use this Accelerator, and you can connect directly with their experts to learn more.

Answer Key Business Questions

  • How much are we spending by campaign type?
  • How are campaigns performing, by type?
  • What is the conversion rate over time, and what is it by campaign type?
  • How are individual campaigns performing over time?
  • What is the total spend and cost per click for each campaign?

Monitor and Improve KPIs

  • Campaign Spend
  • Impressions
  • Clicks
  • Conversion Rate
  • Click-Through Rate
  • Cost per Click

Required Attributes

  • Date (datetime)
  • Campaign (string)
  • Campaign Type (string)
  • Product (string)
  • Search Campaign (string)
  • Site (string)
  • Clicks (int)
  • Conversions (int)
  • Impressions (int)
  • Conversion Rate (int)
  • Spend (int)
  • Target Ages (string)
  • Target Income (string)
  • Click-through Rate (int)

Tech Specifications

Security and Legal

Accelerator