Twitter Ads

by Tableau



The Tableau Accelerator for Twitter Ads gives you a jumpstart to getting data-driven insights into your marketing campaigns on Twitter. You can use this Accelerator to better understand how well your campaigns are performing to see if they’re worth the investment.

The total leads refer to the number of users who clicked on the link provided in your tweet. Those are considered conversions.

CPM (cost per thousand impressions) represents how much you have spent to get 1’000 impressions.

Answer key business questions

  • How efficient are our marketing investments?
  • Do we increase awareness? Do we develop engagement?
  • What is the efficiency of our campaigns?
  • Do we have enough financial performance?
  • What is the Cost per Click, Cost per Action, Cost per Lead?

Monitor and improve KPIs

  • Total Cost
  • Total Clicks
  • Total Tweet Interactions
  • Total Impressions
  • Total Tweet Likes
  • Total Retweets
  • Total Tweet Replies
  • Total Follows
  • Total Leads
  • CPC (Cost per Click)
  • CTR (Click-Through-Rate)
  • CPA (Cost per Action)
  • CPM (Cost per 1'000 impressions)
  • Tweet Interaction per Impression
  • CPL (Cost per Lead)
  • LTR (Lead-Through-Rate)

Required attributes

  • Period (date)
  • Ad Group Name (string)
  • Tweet Text (string)
  • Campaign Name (string)
  • Tweet Status (string)
  • Cost (numeric)
  • Leads (numeric)
  • Tweet Likes (numeric)
  • Retweets (numeric)
  • Tweet Replies (numeric)
  • Follows (numeric)
  • Tweet Interactions (numeric)
  • Clicks (numeric)
  • Impressions (numeric)

Partners of Choice

Our top consulting Partners may be able to help you customize this Accelerator for your own business needs.

United States / Canada

  • InterWorks - Tableau expertise from 8X Partner of the Year
  • Slalom - Global Data & Analytics and Business Expertise from Tableau's top SI
  • Lovelytics - Data viz experts provide data strategy solutions and focus on Financial Services and Retail.

Latin America

  • TSoft Latam - Regional Partner that helps you drive business digital transformation through Data Analytics

Tech Specifications

Supported Layouts

Works with

Tableau 2018.2 and later

Security and Legal