Twitter Ads | Tableau Exchange

Twitter Ads

by Tableau

Description

The Tableau Accelerator for Twitter Ads gives you a jumpstart to getting data-driven insights into your marketing campaigns on Twitter. You can use this Accelerator to better understand how well your campaigns are performing to see if they’re worth the investment.

The total leads refer to the number of users who clicked on the link provided in your tweet. Those are considered conversions.

CPM (cost per thousand impressions) represents how much you have spent to get 1’000 impressions.

Answer key business questions

  • How efficient are our marketing investments?
  • Do we increase awareness? Do we develop engagement?
  • What is the efficiency of our campaigns?
  • Do we have enough financial performance?
  • What is the Cost per Click, Cost per Action, Cost per Lead?

Monitor and improve KPIs

  • Total Cost
  • Total Clicks
  • Total Tweet Interactions
  • Total Impressions
  • Total Tweet Likes
  • Total Retweets
  • Total Tweet Replies
  • Total Follows
  • Total Leads
  • CPC (Cost per Click)
  • CTR (Click-Through-Rate)
  • CPA (Cost per Action)
  • CPM (Cost per 1'000 impressions)
  • Tweet Interaction per Impression
  • CPL (Cost per Lead)
  • LTR (Lead-Through-Rate)

Required attributes

  • Period (date)
  • Ad Group Name (string)
  • Tweet Text (string)
  • Campaign Name (string)
  • Tweet Status (string)
  • Cost (numeric)
  • Leads (numeric)
  • Tweet Likes (numeric)
  • Retweets (numeric)
  • Tweet Replies (numeric)
  • Follows (numeric)
  • Tweet Interactions (numeric)
  • Clicks (numeric)
  • Impressions (numeric)

Tech Specifications

Supported Layouts

Security and Legal

Accelerator