Google Ads | Tableau Exchange

Google Ads

by Tableau


This Tableau Accelerator helps you to:

  • Assess & Improve the performance of your marketing campaigns with Google Ads
  • Focus on efforts on most efficient keywords
  • Audit the results of campaign optimization over time

Demo video

Answer key business questions

  • How efficient are our marketing investments?
  • Do we increase awareness? Do we develop engagement?
  • What are the most effective keywords to use in an advertisement?
  • What is the performance of our top campaigns?
  • How is the performance of our campaigns evolving?

Monitor and improve KPIs


  • Total Impressions: The number of times that your adverts were on-screen
  • CPM (Cost per 1'000 impressions): Cost per Mille (impressions): Average Cost per 1'000 impressions (expressed in currency)
  • Impressions per Click: The number of times that your adverts were on-screen


  • Total Clicks: Total number of times users have clicked on an add to reach your property
  • CPC (Cost per Click): Cost Per Click: Average Cost per Click (expressed in currency)

Investment Efficiency

  • Total Cost: The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule (expressed in currency)
  • CTR (Click-Through-Rate): Click-Through-Rate: the number of clicks that your ad receives divided by the number of times your ad is shown (expressed in %)


  • Total Sessions: Total number of sessions (A session is an interaction between a website and a visitor who has loaded at least one page)
  • Total Pageviews: Total number of pages viewed across all sessions
  • Bounce %: Percentage of visitors that leave a webpage without taking an action (expressed in %)
  • Avg Session Duration: Average duration per Session
  • Avg Pageviews: Average number of pages viewed within a session

Required attributes

  • Date (date): Reference date ← [ga:date]
  • Destination URL (string): The URL to which your Adwords ads referred traffic ← [Advertising - ga:adDestinationURL]
  • Ad Distribution Network (string): The networks used to deliver your ads (Content, Search, Search Partners...) ← [Advertising - ga:adDistributionNetwork]
  • Campaign (string): Advertising Campaign ← [Advertising - ga:campaign]
  • Ad Group (string): The name of your AdWords ad group ← [Advertising - ga:adGroup]
  • Ad Content (string): Ad Content ← [Advertising - ga:adContent]
  • Keyword (string): Traffic Source ← [Acquisition - ga:sourceMedium]
  • Cost (numeric): Derived cost for the advertising campaign ← [Advertising - ga:adCost]
  • Impressions (numeric): The total number of campaign impressions ← [Advertising - ga:impressions]
  • Clicks (numeric): The total number of times users have clicked on an add to reach your property ← [Advertising - ga:adClicks]
  • PageViews (numeric): The total number of pageviews for your property ← [Page Tracking - ga:pageviews]
  • Sessions (numeric): The total number of sessions ← [Session - ga:sessions]
  • Bounces (numeric): The total number of single page (or single engagement hit) sessions for your property ← [Session - ga:bounces]
  • Time on Page (numeric): How long a user spent on a particular page in seconds ← [Page Tracking - ga:timeOnPage]
  • Session Duration (numeric): The total duration of user sessions represented in total seconds ← [Users - ga:sessionDuration


Supports data mapping


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