Online Sales & Marketing

by Tableau



The Tableau Accelerator for Online Sales & Marketing gives you a jumpstart to data-driven insights on your eCommerce business.

Online sales managers can use this Accelerator to better understand online revenues, margin, and marketing investments to help evaluate eCommerce performance.

Answer key business questions

  • What are our revenues, and which products generate the most revenue?
  • What is the performance of our marketing investments?
  • What are our top sources?
  • How many active customers do we have? What about our ability to acquire new customers?
  • Who are our top customers? What is our level of profitability with them?
  • What does our customer base look like?
  • What is our Client Lifetime Value? What is our Client Churn rate?

Monitor and improve KPIs

  • Total Revenues
  • Total Margin
  • Total Sales Quantity
  • Distinct Items Sold #
  • Active Clients #
  • Client Lifetime
  • New Active Clients #
  • Margin %
  • Total Sales Costs
  • Sales Costs %
  • Average Selling Price
  • Revenues per Client

Required attributes

  • Date (date)
  • Client (string)
  • Client Registration Date (date)
  • Product (string)
  • Marketing Source (string)
  • Revenues (numeric)
  • Margin (numeric)
  • Quantity (numeric)
  • Marketing Costs (numeric)

Partners of Choice

Our top consulting Partners may be able to help you customize this Accelerator for your own business needs.

United States / Canada

  • InterWorks - Tableau expertise from 8X Partner of the Year
  • Slalom - Global Data & Analytics and Business Expertise from Tableau's top SI
  • Lovelytics - Data viz experts provide data strategy solutions and focus on Financial Services and Retail.

Latin America

  • BackSpace - AI and data strategy solutions for your business
  • TSoft Latam - Regional Partner that helps you drive business digital transformation through Data Analytics
  • DataTeam - Foster Data Culture and Analytics for better business decision making

Tech Specifications

Supported Layouts

Works with

Tableau 2018.2 and later

Security and Legal