Gap Analysis

Gap analysis by DataMa helps you do the job of an advanced data analyst faster, in Tableau. It's particularly helpful for marketing analysis, such has bridge/ waterfall/ root cause analysis. Using this extension you will have access to:

• Waterfall analysis using DataMa Compare
  • Compare any segments between one another, such as one Period vs. another, One business unit vs. another, Forecast vs. budget etc
  • Breakdown the gap of a KPI (Revenue, Margin, Conversion rate) by sub-drivers and visualize in a interactive Waterfall
  • Identify most interesting dimension to explain each sub-driver, including mix effect calculations etc
  • Get the 3 bullet points executive summary of gap analysis
• Significance analysis using DataMa Impact
  • Perform advanced statistical tests (Frequentist, Bayesian etc) for assessing confidence level of observed gaps
• Driver analysis using DataMa Pivot
  • Rank dimensions by order of importance to understand KPI drivers
  • Generate decision tree to predict your KPI based and generate associated audience This demo extension is limited in duration, but you can get a full working version by contacting DataMa here