Gap Analysis

by DataMa

License Required


Gap analysis by DataMa helps you do the job of an advanced data analyst faster, in Tableau. It's particularly helpful for marketing analysis, such has bridge/ waterfall/ root cause analysis. Using this extension you will have access to:

  • Waterfall analysis using DataMa Compare
    • Compare any segments between one another, such as one Period vs. another, One business unit vs. another, Forecast vs. budget etc
    • Breakdown the gap of a KPI (Revenue, Margin, Conversion rate) by sub-drivers and visualize in a interactive Waterfall
    • Identify most interesting dimension to explain each sub-driver, including mix effect calculations etc
    • Get the 3 bullet points executive summary of gap analysis
  • Significance analysis using DataMa Impact
    • Perform advanced statistical tests (Frequentist, Bayesian etc) for assessing confidence level of observed gaps
  • Driver analysis using DataMa Pivot
    • Rank dimensions by order of importance to understand KPI drivers
    • Generate decision tree to predict your KPI based and generate associated audience This demo extension is limited in duration, but you can get a full working version by contacting DataMa here

Tech Specifications

Hosted at

Works with

Tableau 2018.2 and later

License Required

A license is required to use this extension beyond its trial

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