Waterfall & KPI Tree: What's driving my variations? | Tableau Exchange

Waterfall & KPI Tree: What's driving my variations?

by DataMa



Smart Waterfall gives you main drivers of your performance variations

Enhance your data analysis with our advanced analytics engine, designed to unlock powerful insights into your key performance metrics. Our tool excels in quick and intelligent root cause analysis, scoring and highlighting the most impactful drivers for your business. This enables you to make data-driven decisions with greater effectiveness. Note: The free is limited to 2 dimensions and 2 metrics. You can suscribe for free trial for unlimited number of metrics and columns


  • Waterfall & Tree Analysis: Explore detailed waterfall charts, complemented by a performance tree, for in-depth data examination.
  • Smart Scoring Engine: Automatically identifies and displays key factors that explain performance variations, simplifying complex data.
  • Mix Effect Analysis: Assess the specific impact of Mix effect on your performance metrics.
  • Interactive Charts: Engage with your data through zoom, click, filter and drill-down options for deeper exploration.
  • Customisation Options: Tailor your experience with adjustable colours, units, fonts and chart types.


  • Web Analytics: Decipher factors behind weekly changes in your conversion funnel.
  • Sales & Retail: Analyse revenue impacts of pricing adjustments.
  • Media & Acquisition: Evaluate the effectiveness of display campaigns rapidly.
  • Conversion Rate Optimisation (CRO): Gain insights from AB test analyses.
  • Logistics: understand costs drivers & business optimisations
  • Finance: Price & volume analysis
  • Controlling: Actual vs Forecast drivers identification


Discover more about our solution at docs.datama.io

Tech Specifications

Hosted at
Works with
Tableau 2024.2 and later


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